Word-of-mouth growth over influencer targeting

Scars of Honor is presented as relying primarily on player recommendation rather than celebrity promotion. Well-known streamers are treated as a secondary effect of the game becoming genuinely enjoyable, not as the main route to visibility.

Community-driven discovery

The preferred growth model centers on ordinary players recommending the game to friends. Positive discussion about specific features such as crafting, dungeons, and raids is described as the mechanism by which awareness spreads.

Quality before promotion

The underlying assumption is that broad attention follows game quality. In this view, large creators and professional personalities notice the project after it has already earned enthusiasm from its player base, rather than serving as the foundation of its success.

Source

• Recording: A Game You’ll Play, Talk About and Come Back To | Scars of Honor
• YouTube: Watch on YouTube
• Published: Friday, August 8, 2025 at 10:39 AM UTC